“Buzzworthy Businesses” is a unique and cool talk show that showcases individuals and companies in the community that are making a buzz and giving back. Our goal is to interview guests that are doing great things in their business and in their community. Today our host, Morgan Allen, spoke with Alex Tkachenko.
Alex Tkachenko
CEO & Founder at AVELaunch Books
Website Address: avelaunch.co
Short company description:
AVELaunch Books is a premium book production service that helps business and well-being experts turn their expertise into professionally published non-fiction books — from concept to finished product — in 6 months. We handle strategy, writing support, editing, design, and publishing so authors can focus on their message.
How has your business changed in the past 12 months?
In the past year we’ve produced 15+ books and significantly expanded what our authors get out of the process. Today, from month one, you receive packaged content products — frameworks, excerpts, visual assets — you can immediately use with your audience, on stage, and in sales conversations. You don’t wait until the book is finished to start seeing results. We’ve also deepened our done-for-you model to cover not just writing and publishing but the full ecosystem around the book: positioning, content strategy, and a growing network of PR and marketing partners who help our authors get visibility the moment they’re ready.
Describe a Failure in your Career
Early on, we tried to build books from authors’ existing materials — old articles, talks, course content. It seemed efficient, but it often flopped. People evolve. Their thinking sharpens, their language changes, and even when they still stand behind what they said two years ago, they want to say it differently now. Books built on recycled content felt stale — to the author and to the reader. That failure taught us something fundamental: a book that works is a book written fresh, capturing the author’s voice and belief system as it is right now. That’s been a non-negotiable ever since.
What about your company makes you the most proud
This is one of our core values — to be genuinely proud of what we produce — so it’s hard to pick one thing. But if I had to: we take something most experts think will take years and make it real in months, without cutting corners. Every time an author holds their finished book and says ‘I didn’t think this was possible’ — that’s the moment. We’re not a vanity press. We build books that actually work as business tools, and our authors use them to land clients, get on stages, and build authority that compounds over time.
How do you motivate people to give their best?
Clarity and ownership. I give people the full picture — why their piece matters to the whole — and then get out of the way. I don’t micromanage process; I set a high bar for the result and trust people to figure out how to hit it. When someone delivers great work, I make sure they know exactly what made it great, not just ‘good job.’ And when something falls short, we talk about it directly — no guessing games. People do their best work when they’re trusted and when the standard is clear.
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